1. Overview – Logo Creation -
First impressions are very important.
The appearance of your brand logo will provide the initial definition of the brand itself. Whether on a website, product manual, or business card, your choice of logo design typically affects your company image.
We at Very Smart Design take a different approach — we believe that your company image should influence your choice of design. You’ve built your brand to succeed in a certain area of business, and you’ve honed your content to capture the attention of a certain audience. Your design should support that in every way.
As you can see, each logo and font is unique, specifically chosen to match the type of company that we designed it for.
If you were to choose a logo for a law firm, “Comic Sans” font may not be the best choice — it’s ‘bubbly’ appearance may persuade potential clients to take your business less seriously. On the other hand, while the “Times New Roman” font may be viewed as more of a ‘serious’ type-face, it’s appeal may seem dated.
In choosing Very Smart Design, we can assist you in identifying your target audience, choosing a relevant logo design, and creating a clear image to supplement your business message and content.